{"product_id":"wella-professionals-color-touch-emulsion-1-9-1l","title":"Wella Professionals Color Touch 1.9% Demi-Permanent Emulsion Developer - 1L","description":"\u003cp class=\"ds-markdown-paragraph\"\u003e \u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan class=\"\"\u003e\u003cstrong\u003eDeposit-Only, No-Lift Formula for Vibrant, Long-Lasting Results\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan class=\"\"\u003eAchieve flawless toning, refreshing, and glossing with the\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eWella Professionals Color Touch 1.9% Demi-Permanent Emulsion Developer\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e. This professional 1L size is a salon essential, specifically formulated to work exclusively with\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eWella Color Touch\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003edemi-permanent hair color. Designed as a\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003edeposit only hair developer\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e, the gentle 1.9% volume (approx. 6–7 volume) delivers rich, even color without any lift – making it the perfect choice for clients who want to enhance natural tones, neutralize brassiness, or refresh faded ends without damage.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan class=\"\"\u003eKey Benefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eNo Lift, Pure Deposit\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– As a true\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eno lift hair developer\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e, it adds tone and depth without lightening the natural base, ideal for dark hair or low-maintenance color.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eCreamy Emulsion Texture\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– The unique\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003ewella color touch emulsion developer\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eglides on easily, ensuring zero drips and complete saturation from roots to ends.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eGentle 1.9% Formula\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– This\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003elow volume hair developer 1.9\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eminimizes cuticle swelling, preserving hair integrity while sealing color inside for up to 24 washes.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eProfessional 1 Liter Size\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– Perfect for high-volume salons or colorists who need reliable\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003ewella 1.9 developer 1 liter\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eon hand for multiple services.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan class=\"\"\u003eHow to Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan class=\"\"\u003eMix the\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003ewella professionals color touch 1.9%\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003ewith any Wella Color Touch shade at a 1:2 ratio (developer to color cream). Apply immediately to clean, towel-dried hair. Process for up to 20 minutes without heat, then rinse. No shampoo needed – simply condition and style.\u003c\/span\u003e\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan class=\"\"\u003e⚠️ Note: This\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003edemi permanent emulsion developer\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eis for deposit-only applications. Do not use with permanent color or lighteners.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan class=\"\"\u003eIdeal Applications\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eToning blonde or highlighted hair\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– cancel yellow or orange hues with precision.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eRoot smudging \u0026amp; shadow roots\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– create seamless, lived-in color.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eGray blending\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– soften regrowth on up to 50% gray hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eColor refreshing\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– revive mid-lengths and ends between full-color services.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eGlossing \u0026amp; shine enhancement\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e– add mirror-like finish without peroxide damage.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan class=\"\"\u003eWhy Choose Wella Color Touch 1.9% Developer?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan class=\"\"\u003eUnlike higher volume developers, the\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003ecolor touch 1.9 developer\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eworks gently inside the hair shaft, locking in demi-permanent pigments for multi-dimensional results that fade true to tone. The\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003ewellaplex\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e-free, acidic pH formula respects the hair’s natural structure, leaving it healthier and shinier after every use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan class=\"\"\u003eFor stylists seeking a reliable\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003edeposit only emulsion developer\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e, the\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eWella Professionals Color Touch 1.9% Demi-Permanent Emulsion Developer – 1L\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003edelivers consistent, predictable results every time.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan class=\"\"\u003eTechnical Specifications\u003c\/span\u003e\u003c\/h2\u003e\n\u003cdiv class=\"ds-scroll-area ds-scroll-area--show-on-focus-within _1210dd7 c03cafe9\"\u003e\n\u003cdiv class=\"ds-scroll-area__gutters\"\u003e\n\u003cdiv class=\"ds-scroll-area__horizontal-gutter\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ds-scroll-area__vertical-gutter\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eAttribute\u003c\/span\u003e\u003c\/strong\u003e\u003c\/th\u003e\n\u003cth\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eDetails\u003c\/span\u003e\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eProduct Name\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eWella Professionals Color Touch 1.9% Demi-Permanent Emulsion Developer\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eSize\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003e1 Liter (33.8 fl oz)\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eDeveloper Strength\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003e1.9% (6–7 Volume)\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eCompatible With\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eWella Color Touch Demi-Permanent Color\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eMixing Ratio\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003e1:2 (Developer:Color)\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eBest For\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eDeposit-only toning, refreshing, glossing, gray blending\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eHair Lift\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eZero lift\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eFormulation\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eCreamy emulsion, acidic pH\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":56834523824472,"sku":null,"price":17.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9110\/8696\/files\/purelogyshampo1_1_32101918-3c74-4b71-b2a3-94e93f51adb1.png?v=1772603583","url":"https:\/\/www.beautymaxpro.ie\/products\/wella-professionals-color-touch-emulsion-1-9-1l","provider":"Beauty Max Pro","version":"1.0","type":"link"}