{"product_id":"wella-professional-illumina-hair-color-60ml","title":"Wella Professional Illumina Hair Color 60ml | Permanent Professional Hair Colour","description":"\u003cp data-start=\"646\" data-end=\"955\"\u003e\u003cstrong data-start=\"646\" data-end=\"693\"\u003eWella Professional Illumina Hair Color 60ml\u003c\/strong\u003e delivers luxurious, luminous permanent hair colour with natural-looking depth, brilliant shine, and outstanding hair protection. Powered by \u003cstrong data-start=\"834\" data-end=\"859\"\u003eMicrolight Technology\u003c\/strong\u003e, Illumina helps protect the hair cuticle for smooth, light-reflective, healthy-looking results.\u003c\/p\u003e\n\u003cp data-start=\"957\" data-end=\"1175\"\u003eDesigned for professional salon performance, Illumina Color offers rich, multi-dimensional tones with up to \u003cstrong data-start=\"1065\" data-end=\"1087\"\u003e100% grey coverage\u003c\/strong\u003e, making it ideal for clients seeking radiant, natural-looking colour and premium shine.\u003c\/p\u003e\n\u003cp data-start=\"1177\" data-end=\"1303\"\u003eIts advanced formula allows light to reflect from within the hair, creating soft, dimensional colour in every light condition.\u003c\/p\u003e\n\u003ch3 data-start=\"1305\" data-end=\"1322\"\u003eKey Benefits:\u003c\/h3\u003e\n\u003cul data-start=\"1323\" data-end=\"1666\"\u003e\n\u003cli data-start=\"1323\" data-end=\"1359\"\u003ePermanent professional hair colour\u003c\/li\u003e\n\u003cli data-start=\"1360\" data-end=\"1398\"\u003ePowered by \u003cstrong data-start=\"1373\" data-end=\"1398\"\u003eMicrolight Technology\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1399\" data-end=\"1449\"\u003eCreates luminous, natural-looking colour results\u003c\/li\u003e\n\u003cli data-start=\"1450\" data-end=\"1480\"\u003eUp to \u003cstrong data-start=\"1458\" data-end=\"1480\"\u003e100% grey coverage\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1481\" data-end=\"1518\"\u003eHelps protect hair during colouring\u003c\/li\u003e\n\u003cli data-start=\"1519\" data-end=\"1554\"\u003eBrilliant shine and smooth finish\u003c\/li\u003e\n\u003cli data-start=\"1555\" data-end=\"1603\"\u003eIntermixable shades for custom colour creation\u003c\/li\u003e\n\u003cli data-start=\"1604\" data-end=\"1666\"\u003e60ml professional tube \u003cspan class=\"\" 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